Churn
Today I have had a problem with two large companies. These are serious enough that I am likely to take my business elsewhere. One is a bank, the other an insurance company.
These days it seems that companies don’t work to keep you as a customer, in fact they seem to go out of their way to make thinks difficult. On the other hand they put enormous amounts of money into attracting new customers.
Whatever happened to “the customer is always right”? How about spending less on advertising and more on keeping existing customers happy.
